“The response to the video has been very positive.” Karmalized Pictures created a video for PAWS Atlanta in 2007, which they have been using to promote themselves on the web, using video sharing sites like YouTube, MySpace, and MetaCafe.

Program Development Director of the no-kill animal shelter, Trey Burley, Says that the video has been very useful. “The video has been viewed thousands of times between yahoo, Myspace, and other internet portals. The traffic has certainly brought potential adopters, as well as donations. 2007 was a record year as donations were up 7%. It’s presence online has directed countless new supporters in our direction.”